Nostalgic Nails Boutique Marketing Consultant December 2014 - May 2015
Nostalgic Nails Boutique is a local nail salon and spa facility. They offer a variety of services at a competitive rate to a very loyal clientele. I was tasked with finding ways to expand their company by finding new ways to market the business, create event opportunities, network with other organizations and create quality advertisements.
I used a variety of social media outlets to increase brand awareness while maintaining a conversation with interested clients. I began my efforts by retouching many of the photos that the staff had created of clients in their portfolios and marketing them on Facebook, Pinterest and Instagram. The Instagram campaign was an immediate success and had built over 1,000 followers in it's first month and continues to grow. Facebook was another campaign success and saw many new clients as a result of my marketing efforts. I have worked closely with the staff to implement sales strategies that have seen new clients converted into loyal customers.
Provided email marketing with A/B testing and drip campaign strategies
Designed advertisements and initiated networking with other businesses
Focused social media strategy on sites like Facebook, Instagram, Twitter, and Pinterest with resounding success
Prepared print advertising, and created marketing materials for the business
Transfac Capital Interim Marketing Director (Consulting Position) September 2014 - December 2014
As the Marketing Director at Transfac Capital I increased web traffic to the website using micro-blogging sites, social media, and email marketing techniques. I redesigned the website with the help of a strong marketing team that responded well to my direction. I frequently created new blog posts, video content and implemented SEO techniques that garnered new clients for the company. I also created traditional marketing pieces to advertise for our company offices in 5 states across the U.S.
I frequently attended networking events as a representative of the company to build our reputation to the public. As the Marketing Director I found many opportunities to build our brand as community oriented by working with organizations like the Utah Food Bank.
Redesigned the company website as well as several microsites
Created marketing pieces for digital and traditional marketing
Worked closely with sales staff to build community engagement and attend networking events
Used social media sites such as Facebook, Twitter, Linkedin, Google+, Pinterest, Youtube and others
Used computer programs such as Adobe Photoshop, Adobe Illustrator, Sales Force, Microsoft Office, Google Analytics, video editing software and others
Created SEO Strategies to build client engagement and gain new traffic to bring down bounce rates
Managed several employees in day to day tasks and difficult projects
Worked closely with executives to achieve company goals
WolfSong Services Marketing Consultant August 2012 - January 2013
WolfSong Services LLC is a grant writing company that works closely with Alaska Native villages helping them procure large scale infrastructure. The company works on multiple grants simultaneously that range in the millions of dollars. WolfSong Services brings government officials and village leaders together to build basic utilities and create a higher standard of living to those who need it.
My role with the company was to advise them on how to increase their message across digital platforms and advise native villages on how to incorporate modern technology into their sovereign governments. I was also instrumental in finding new clients, using email lists, grant writing content sites and other sources of advertising to a very niche industry.
Provided email marketing solutions to distribute mass emails using programs like MailChimp
Met with clients and discussed expectations from the company
Created and implemented traditional marketing materials
Some grant research, preparing grants and meeting with state representatives
Prepared faxes, phone calls and other administrative duties
Promoted the business at events
Discovery Expeditions & Adventures Marketing/Administrative Consultant November 2011 - April 2012
Discovery Expeditions and Adventures is a Salt Lake based travel business. They specialize in guided tours to all seven continents with excellent amenities. My time as a consultant was spent building brand awareness by showing the owner creative ways to market his business. He is a professional photographer and uses his business to help finance the opportunity to take pictures all over the world. We used his beautiful photographs to create captivating blog posts that garnered the attention of other world travelers. By investing time in this online community the company saw tremendous growth in travel bookings and photography sales.
Designing multiple blogs while uploading and writing content for recent travel excursions as well as upcoming promotions and events through social media and other channels
Developing a relationship with the client base through networking
Training employees on how to use and upload content to websites that utilized photo content and travel info as well as customer information
Expanding the reach of the business through travel sites, review sites and other promotional sites like group on
Assisting the owner in selling his photography from his travels to 7 continents on ecommerce marketplace websites